I wrote a piece for PR Week last Tuesday (8/19) called “Seven Lessons for Communicators in the #IceBucketChallenge.”
At the time the effort had raised $15 million. Videos of people throwing ice water on their heads had been streaming through my Facebook newsfeed since early August, so I felt like I was weighing in at the tail end of the phenomenon. But now – just a week later – the campaign has raised more than $88 million. EIGHTY-EIGHT MILLION DOLLARS. Wha???! Lessons indeed. I’d say this one has taught us all a thing or two. Stunning.
