Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
The term “press release” bothers me. Historically, I’m told, “press release” referred to the targeting of news to newspapers, while “news release” encompasses all forms of media. I know it’s…