We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.
Facebook wants to provide the most relevant ads on News Feed
Last week, Facebook announced two changes to the News Feed. Now when users indicate they don’t want to see an ad, Facebook will ask why. These answers will help Facebook serve the best ads. Facebook also announced that they would begin prioritizing feedback from users who hide advertisements less often than others.
Posts that self-delete may be coming to Facebook
Catch them while you can. Facebook is currently experimenting with self-deleting posts. Certain users on iOS devices can set posts to self-delete after a set period of time. We’ll see if self-deleting posts become a reality. For brands, self-deleting posts could be useful for specific sales, coupon codes, contests, events and much more.
Twitter ads show impressive results
Where are you spending your ad dollars on social? One new study found that promoted tweets convert 160 percent more customers than organic tweets. For some brands, Twitter may be a great place to spend ad dollars. Learn more about Twitter advertising.
A “Buy” button debuts on Twitter
Speaking of spending, Twitter announced that they are beginning to test a new way to buy products directly through Twitter. A small percentage of U.S. users will see tweets from test partners featuring a “Buy” button, letting you buy directly from the Tweet. After tapping the “Buy” button, users will get additional product details and enter shipping and payment information.
I personally am extremely excited to see how Twitter’s “Buy” button impacts ecommerce. On September 15, Burberry became the first brand to test out the new feature – announcing a new line of nail polishes available exclusively through Twitter.
What do you think about the new changes? Let us know by leaving a comment below or by reaching out to me on Twitter, @carolaskyn.