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Social Media Musings from a Millennial

We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.

  • Ask the audience. Twitter is reportedly working on developing and testing polling tools that would work through interactive Cards. Native polls would allow marketers to implement the polls without a third-party service.
  • Say hello to Ello. The new social network launched in March promising an ad-free social network. Ello pledges not to sell ads based on user data but instead will make money from paid premium features. Currently by invitation only, Ello is experiencing a surge of interest from anyone and everyone.
    Ello
  • Updated features for Facebook page admins. Facebook has reinstated the option to boost a post only to “people who like your page.” Now you can boost posts to people who like your page, people who like your page and their friends or people you choose through targeting. Facebook also added a “Your Pages” module to timelines of Page Administrator. In the upper right-hand corner of the News Feed, this module provides information on pages admins manage.
  • Twitter and Hollywood test the advertising waters. Twitter will begin beta-testing ads for users who mention movies. As part of the testing, which will take place over the next few months, users who tweet about a movie may now see relevant ads for similar movies. Studios can target ads based on a list of movie titles rather than by specific keywords. More broadly, movie genres and general movie discussion can also be targeted.
  • Facebook tests “Buy” button. Facebook and the payments company Stripe are working together on a “Buy” button that will allow users of the social network to purchase advertised items. Just 5 percent of US adult Internet users have made a purchase on a social network such as Facebook, Twitter or Pinterest, according to an August 2014 poll. With their new “Buy” buttons, it’s safe to say that Facebook and Twitter would like to see this percentage increase.
  • Build your Amazon Wish List with a hashtag. Now users can add products directly to their Amazon Wish List by replying to a tweet. Once your account is connected with Amazon, you can reply with #AmazonWishList to any tweet containing an Amazon product link. The product will automatically be added to your Wish List.

What do you think about the updates? Let us know by leaving a comment or by reaching out to me on Twitter, @carolaskyn.

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Posted September 30th, 2014 in social media | No Comments »

Marketing to pet lovers: barking up the right tree

If you’ve been on social media any time in the past week or so, you probably saw the latest and greatest in marketing towards animal lovers.

In honor of Anheuser-Busch InBev’s fifth annual Global Be(er) Responsible Day on September 19, Budweiser released a heart-felt video with the mission to put an end to drunk driving. The commercial, dubbed “Friends Are Waiting,” features a 20-something and his Labrador companion through the years, showcasing their increasingly close bond. When the man heads out for a night with friends, his concerned canine whines through to the next morning as he waits for his owner’s eventual and apologetic return. The commercial states that “for some, the waiting never ended,” encouraging viewers to pass up driving drunk in favor of staying at a friend’s house as the dog’s owner did.

Screenshot from "Friends Are Waiting" - Budweiser's Global Be(er) Responsible Day video

Screenshot from “Friends Are Waiting” – Budweiser’s Global Be(er) Responsible Day video

While generally well-received, some have questioned why Budweiser chose to depict a relationship between a man and his dog versus showing the effects drunk driving would have on his human relationships: parents, siblings, significant other, friends, etc.

Only Budweiser can offer you the true strategic thinking behind this, but I have an inkling: People unconditionally love their animals.

Compassion for our four-legged companions in the U.S. is so strong that the pet industry has been one of the few unaffected by the recession. According to the American Pet Product Association, we spent $55.72 billion on our pets in 2013. By the end of this year, that number is expected to grow to $58.91 billion.

My childhood dog Tux modeling some sunglasses

This picture I took of my childhood dog Tux made its rounds to all my friends and family.

It makes sense to target such a passionate bunch for creative public relations efforts. As a dog owner for almost all of my life, I can attest that we are willing to do almost anything where our furry friends are concerned. We especially love to show them off. Between whipping out my phone to gush over a recent adorable picture and sprinkling his name and latest antics into everyday conversation, suffice it to say that if you know me, you know my dog.

To connect with its readers, The Seattle Times public relations team capitalized on the enthusiasm of pet owners by holding a pet selfie contest earlier this summer. Combining the selfie craze with our endless pet adoration was a home run: Readers sent in photos with their dogs, cats, horses, ducks and even pet rocks, each trying to one-up the other.

The pet store chain Pet Supplies Plus recently held a similar contest to build its Pinterest and Instagram audiences. Since the success of Pet Supplies Plus relies entirely on consumers purchasing pet products, asking owners to follow the accounts and use the appropriate hashtag with their uploaded pet portraits was not too far of a stretch.

Harvey redesigned the BARCS adoption vehicle

Harvey’s redesign of the BARCS adoption vehicle, which was dubbed the BFF Waggin’ after a Facebook naming contest.

Our client Harvey, a brand activation agency in Baltimore, cares so deeply for companion animals that donating to animal welfare organizations is part of its corporate philanthropy mission. Harvey recently did a pro-bono redesign of the Baltimore Animal Rescue and Care Shelter’s (BARCS) new mobile adoption vehicle. To complete the effort, BARCS rallied its Facebook followers to enter a naming contest for the van. Hundreds of entries were received, earning valuable exposure for both BARCS and Harvey.

When it comes to using pets in marketing, one thing is for sure: It’s hard to say “no” to those adorable faces.

Have you considered targeting pet owners and animal lovers in your public relations campaign?

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Posted September 29th, 2014 in non-profit public relations, public relations industry | No Comments »

A recipe for bad PR

What happens when a fan-favorite chef mixes her desire to open a restaurant with Kickstarter? A lot of people are left with a bad taste in their mouths.

Carla Hall, a “Top Chef” contender and co-host of ABC’s “The Chew,” is a celebrity chef with a sizable following. Fans love Hall’s folksy, down-home style as much as they’re crazy about her unique take on Southern comfort food.

The classically French-trained chef recently teased her fan base with the promise of a “BIG announcement.” She dropped hints on social media, posting a video of herself prancing gleefully around Manhattan and a tantalizing image of chicken frying in roiling oil (“Any guesses what it might be?”).

More than a thousand of her Facebook fans threw out ideas – many even surmising (hoping!) the 50-year-old was pregnant. While few were surprised when she announced Wednesday that she planned to open her first restaurant, the Nashville-inspired Carla Hall’s Southern Kitchen, in New York City, many of her fans were appalled to learn she is funding it through Kickstarter.

Carla Hall Kickstarter

According to the website, 7 million people have funded 70,000 such projects since Kickstarter launched in 2009. Although the media coverage of her announcement has been largely positive, many of her fans reacted negatively — probably because they view Kickstarter as a way for cash-strapped artists, entrepreneurs and philanthropists to get funding for their creative projects.

The move alienated fans, who expressed their distaste on Hall’s Facebook page:

Ironically, Hall seemed to take the crowdsourcing route to involve her fans from the beginning:

I knew the only place I could go for support to build something as personal to me as the kitchen in my first restaurant, is to my fans. No, my family.

We advised one of our clients who had developed a new technology not to do a Kickstarter campaign because they already had big name funders. We believed it would appear as a step back in the eyes of other investors and licensing partners. Our client ultimately agreed, but they, like Hall, were tempted by the PR opportunity sites like Kickstarter afford.

The fan backlash to Hall’s announcement could have been mitigated if she had anticipated the negative reaction and explained the reasoning upfront. Instead of the sugary teases, Hall should have framed the announcement along the lines of “I’m about to launch an amazing project, but I don’t want to do it alone. Because I think of you as my family, you have to be a vital part of it. Stay tuned to find out how…”

One needs only to read through Hall’s Kickstarter webpage to see that she is offering some pretty amazing perks to fans family who get in on the ground floor. For example, the $25 contribution level garners, among other things, having your name posted on the Founders Wall in every Southern Kitchen that Hall opens – “Forever. Seriously.”

Plus, the effort does have an altruistic aspect: Hall is partnering with Drexel University’s Center for Hospitality and Sport Management whose culinary and hospitality students will work with her to learn the aspects of opening a new restaurant – something many of the peeved fans don’t seem to know.

It’s a lesson you’d think every star chef would know: You can have all the best ingredients, but people will quickly lose their appetite if the presentation is poorly executed.

Did you ever have all the right ingredients for a great launch only to have it fall flat?

 

 

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Posted September 26th, 2014 in best practices, celebrity spokespeople, entrepreneurship, image management, word of mouth | No Comments »

Social Media Musings from a Millennial

We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.

Keep your friends close and your Facebook friends closer. Facebook is developing a new app named “Moments” designed to make sharing with a small group much simpler. The design features a grid with tiles, which represent a set of close friends or family. Facebook users can tap each tile to quickly share pictures and statuses only with friends or family within that tile.

Twitter went under the knife. Twitter released a new Twitter for iPhone app with a new look for profiles and a new design throughout the app. The Twitter for iPhone app also has new supportive features for Apple’s iOS 8.

Facebook puts us on the clock. Facebook announced two tweaks to the News Feed algorithm last week. Posts related to trending topics will now be ranked higher and appear higher in the News Feed. Additionally, the rate at which users like or comment on posts shortly after they go live will also be factored into the News Feed ranking. These changes come at a time when Facebook is trying to provide timely content to all users.

More relevant Promoted Pins, coming to a Pinterest board near you. Pinterest shared its latest plans for Promoted Pin. Moving forward, Pinterest hopes to use more user data to show Promoted Pins that are less random and become a seamless part of the experience. The company explains it will be updating its Privacy Policy on October 19, 2014 to reflect the changes. Pinterest also announced that analytics for advertisers using Promoted Pins would be available in the future.

Snapchat captures two big-name hires. Snapchat hired Jill Hazelbaker as its new head of PR and policy. Hazelbaker was formerly senior director of communications and government relations at Google. The three-year-old messaging app also landed Eric Toda, Nike’s global director of digital. Toda will handle sports partnerships. With 100 million monthly active users, Snapchat is poised for continued growth.

 

What do you think about the updates? Let us know by leaving a comment or by reaching out to me on Twitter, @carolaskyn.

 

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Posted September 22nd, 2014 in social media | No Comments »

Is the NFL willing to do more than just slap some lipstick on a pig(skin)?

Activists Photoshopped this image of a COVERGIRL ad to pressure the league

The controversies around the NFL seem to be reaching a crescendo and bringing the brand to a tipping point. Marred by scandal after scandal – first Ray Rice of the Ravens knocking his fiancée (now wife) unconscious in an elevator, then the Vikings’ Adrian Peterson beating his four-year-old with a switch. Add the 49ers’ Ray McDonald – his pregnant fiancée sustained “visible injuries” – as well as the Carolina Panthers’ Greg Hardy and the Arizona Cardinals’ Jonathan Dwyer’s domestic violence cases to the mix, and it’s officially a disaster of epic proportions. Though the story ignited around the Ray Rice video, it has mushroomed with seemingly endless new angles – some surfacing on their own – and some of the NFL’s own creation (see Rihanna debacle).

The discussion in our office has centered on two things. As communications and marketing professionals we’re talking about the decision-making behind the NFL’s public statements, what this series of events and reactions will do to the NFL’s brand and speculating on whether it will truly cause lasting damage – particularly amongst female fans. That’s the business piece. Then there’s the personal piece. As women, mothers and humans we’re reflecting on the horrors of the abuse and how it makes us feel.

I’ve never liked football and I’ve long been critical of the NFL, so for me this seems like more of the same, but on steroids and in full color. I remember the feeling of horror and shock when the OJ Simpson news broke. I was interning at a broadcast news production company at the time, so the flow of information on the story was non-stop. In 1996 there was also Lawrence Phillips, a known domestic abuser who was nonetheless drafted sixth overall by the St. Louis Rams, but is now serving jail time after a string of violence against women. The NFL has been here before.

For my Baltimore-based colleague, however, who is a Ravens fan, it’s transformed her view and rocked her world. She and her husband are season ticket holders, but she says she’s walking away. She declared, “Football is my favorite sport. It’s more than amazing athleticism for me; it’s connected to a lifetime of good times and memories with family and friends. But then this happened and I felt belittled and betrayed. This chain of events has sickened me to the point where I’m no longer a fan.”

Crisis communications is about reading the situation, transparently addressing it in a timely fashion, authentically owning the issue(s) and apologizing when necessary. It seems there’s been spectacularly poor decision making on the image management front all along the line here. It appears the NFL has repeatedly read the situation incorrectly, made a series of perplexing decisions and issued tone-deaf, half-hearted responses followed by yo-yo-style revisions. Judging by chatter on Twitter around #NFLdomesticviolence it seems Goodell’s press conference on Friday didn’t help.

The league has been courting women publicly – which is only serving to create a jarring disconnect for those paying attention. For example, the Ravens announced their “Man Up” campaign, a partnership with the House of Ruth, a center for victims of domestic violence, on August 29 before the Ray Rice video came out. They’re also known for their very visible support of breast cancer awareness, (though the football fields will be noticeably less pink this year since Proctor & Gamble just pulled out of the annual October campaign). Supporting these causes is important, of course, but these efforts feel like hollow publicity ploys designed to deflect attention from the real issues. To me they feel as inadequate as a doctor putting a Band-Aid on a gushing head wound.

Did you know that the NFL is a non-profit? Neither did I. The league pulled in an estimated $9 BILLION in revenue last year. Cory Booker is working to revoke the league’s non-profit status and re-route the money to domestic violence prevention programs. Now there’s a substantive change that would be worth promoting.

From my vantage point it’s fascinating to see the role social media has played in this. It’s manifesting in the #whyIstayed/#whyIleft campaign, which is populated by abuse victims’ gut wrenching 140 character confessions, and in the activism designed to put pressure on sponsors – like the Photoshopped image calling for the boycott of P&G’s COVERGIRL, the official beauty sponsor of the NFL.

In the wake of the tsunami of bad press the sponsors are reacting: Radisson is no longer sponsoring the Vikings and Nike is no longer sponsoring Adrian Peterson.  Anheuser-Busch, which has a $1.2 billion deal with the NFL, issued a reprimand of the league. According to AdWeek, Castrol, PepsiCo, COVERGIRL, Campbell’s Soup, Wheaties and Visa have all expressed their disapproval. Verizon, on the other hand, issued a counter position – pointing to all its own good works on domestic violence prevention and saying it’s going to get more engaged with the NFL and work to change things.

A New York Times front page story gauging women’s feelings about the NFL pointed to a potential sea change: “Nicole Larvick, a 30-year-old mother in Chicago, said ‘it would take a lot’ for her family to stop watching football. But… Ms. Larvick has a new perspective. ‘Before this week I held the N.F.L. in a different view. It seemed different — like families and communities were important to them. But I know it’s just a business now.’” Then the story reached its conclusion: “Despite everything that has happened over the past week, Ms. Larvick, the Bears fan in Chicago, said it would take something else to compel her family to stop watching. ‘Something would have to happen with the Bears,’ she said. ‘If Jay Cutler did what Ray Rice did, I would stop watching.’”

I think it’s safe to say that the NFL has a huge fan base with deep-rooted loyalties. No one is predicting they’ll abandon football en mass overnight, but it’s also clear that the brand has sustained a significant blow to its reputation, particularly amongst women. The league is well aware that mothers have a strong influence on what sports their children play, what they watch and what they buy. The NFL felt a laughable two game suspension was an appropriate response before the Ray Rice video came to light and the moneyed interests started weighing in. The question now is can they right their wrongs, make real change and re-earn the trust they’ve eroded?

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Posted September 22nd, 2014 in communication, corporate reputation management, crisis communications, image management | 4 Comments »

Social Media Musings from a Millennial

We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.

Facebook wants to provide the most relevant ads on News Feed
Last week, Facebook announced two changes to the News Feed. Now when users indicate they don’t want to see an ad, Facebook will ask why. These answers will help Facebook serve the best ads. Facebook also announced that they would begin prioritizing feedback from users who hide advertisements less often than others.

Posts that self-delete may be coming to Facebook
Catch them while you can. Facebook is currently experimenting with self-deleting posts. Certain users on iOS devices can set posts to self-delete after a set period of time. We’ll see if self-deleting posts become a reality. For brands, self-deleting posts could be useful for specific sales, coupon codes, contests, events and much more.

Twitter ads show impressive results
Where are you spending your ad dollars on social? One new study found that promoted tweets convert 160 percent more customers than organic tweets. For some brands, Twitter may be a great place to spend ad dollars. Learn more about Twitter advertising.

A “Buy” button debuts on Twitter
Speaking of spending, Twitter announced that they are beginning to test a new way to buy products directly through Twitter. A small percentage of U.S. users will see tweets from test partners featuring a “Buy” button, letting you buy directly from the Tweet. After tapping the “Buy” button, users will get additional product details and enter shipping and payment information.

I personally am extremely excited to see how Twitter’s “Buy” button impacts ecommerce. On September 15, Burberry became the first brand to test out the new feature – announcing a new line of nail polishes available exclusively through Twitter.

 

 

What do you think about the new changes? Let us know by leaving a comment below or by reaching out to me on Twitter, @carolaskyn.

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Posted September 16th, 2014 in social media | No Comments »

Who says we don’t do fashion PR?

When you’re in the agency business, one of the first questions people ask is what industries you represent. In our 11-year history, we’ve always had a diverse client roster, so this question can be a tough one to answer succinctly.

At some point, it occurred to me that it might be easier to say what we don’t do than recite the long list of what we do — B2B, consumer, building/architecture, DIY, ed tech, financial services, tech, media, etc. We generally aren’t hired by fashion, beauty and entertainment brands. We’ve all dabbled in those areas (Tracey and I once donned headsets to work Fashion Week for Tommy Hilfiger!) and some of our clients do as well, but they’re not really our focus.

I’ve struggled with this answer, though, because I would never advise a client to start with the negative or any response that would limit their potential. And an experience I had this morning only reinforces that internal conflict.

Our client, Lucite International, was recently approached by Alexis Bittar to collaborate on a campaign to celebrate his 25th anniversary of working with their material, LuciteLux®. Details are still in the works, but I was invited to take a tour of the Council of Fashion Designers of America 2010 Accessory Designer of the Year’s studio in Dumbo, Brooklyn.

Alexis Bittar paints myriad colors and patterns on LuciteLux®.

I’ve been a fan of Alexis’ work for many of those 25 years, but to see how hands-on and involved the design and manufacturing processes are was simply awe-inspiring. He brilliantly embodies LuciteLux®’s tagline: JUST IMAGINE.

While LuciteLux® isn’t a fashion brand per se, its story is relevant to those who design accessories and embrace the creative possibilities of the material. And I was reminded during the tour that Alexis’ story transcends fashion — touching design, craftsmanship, art, color, manufacturing excellence and so much more. I walked away wanting to open my mind and push my own creativity even further.

Bangles waiting to be colorized.

What or who inspires your creativity?

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Posted September 16th, 2014 in image management, interesting experiences | No Comments »

As the social media world turns

Twitter and LinkedIn recently revamped their advertising platforms to court more advertisers and join in the social advertising frenzy created by Facebook. Here’s my take on the latest social ad options.

As we all know, dynamic social media content (i.e. infographics, video, photos, etc.) outperforms text. Tapping into our collective desire for short, snackable video content, Twitter announced the Promoted Video, a new Twitter Video Card that builds upon the Twitter Amplify program launched in 2013.

What’s cool about Twitter Video Cards is you only pay when someone actually clicks the “play” button. Unlike Facebook, where videos automatically play when they appear in the newsfeed (hate this feature? Turn it off), Twitter is attempting to offer value-based engagement with their video content.

Twitter is also working hard to deliver advertising tools that generate highly qualified leads via its Tweet Card tool. Also referred to as Twitter’s Lead Generation Card, these Cards allow Twitter users to securely share their email addresses with a brand without leaving Twitter. Note that while Tweet Cards are free, you have to advertise first before having access to the capability. But if you’re advertising anyway – no matter what your budget – why not take advantage of this perk?

Like Twitter, LinkedIn is switching things up to generate more revenue from highly targeted ads on its network. I love this platform because you can get very specific with your target audience. Where else can you deliver a native ad to a target group identified by job function and geography? Sponsored Updates are useful on LinkedIn. But if you’re trying to grow your page and reach new audiences beyond those who currently like your page, try a Direct Sponsored Content (DSC) campaign. With DSC, the advertisements won’t post to your brand page. This feature differentiates DSC from Sponsored Updates.

Here’s a PayPal DSC that appeared in my LinkedIn newsfeed

 

We recently managed a DSC campaign and learned some interesting lessons along the way. First, LinkedIn needs to hire more ad sales reps! It took them a whopping 28 hours to approve our DSC. We’ve had Facebook approve ads in less than two minutes. Keep this time delay in mind when planning campaigns.

Here are a few more insights for your next LinkedIn campaign:

*  Test different content. Mix it up with various images, headlines and commentary

*  Call out to the people you are trying to reach. For example, if you are trying to reach marketers, direct the communication to them: Attention savvy marketers…

*  Test a few different campaigns to hone in on the right audiences

*  Include a call to action. For example, if you’re trying to grow followers, ask users to follow the page

The social media realm is ever-changing and all of these new tools help content communicators deliver content in a way that is meaningful, relevant and engaging. What’s your experience with Tweet Card and/or LinkedIn DSC?

Share your stories with us in the comments section.

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Posted September 15th, 2014 in social media | No Comments »

Social media and collective mourning on 9/11

The view of lower Manhattan from Hoboken on 9/11/14.

When I ran to grab coffee this afternoon, I had my first moment to think about something other than deadlines. A thought popped into my head: How would 9/11 have been different if there were social media channels?

My stomach turned just thinking about it. I had a Blackberry in 2001, but we weren’t even texting, let alone posting thoughts and images to the many sites we use to chronicle our daily lives. That day, and in the weeks that followed, we relied heavily on television news for updates.

Then this post appeared in my newsfeed. It beautifully captures what I was thinking. These lines really resonated:

“It was all so raw, so terrifying—and it was all so analog.

After all, this was three years before Facebook, four years before YouTube, five years before Twitter, six years before the iPhone, and nine years before Instagram. So there were no anguished tweets or status updates from those trapped on the upper floors of the Twin Towers. There were no color-filtered smartphone pictures of the burning buildings, uploaded in real time onto Instagram. There was no destined-to-go viral YouTube video from al-Qaeda, claiming credit for the atrocities.”

On 9/11, I had lived in Hoboken for about 16 months. I never felt connected to my community — like I was just passing through while working in Manhattan — until that day, when we lost 53 of our neighbors. We helped each other get back across the Hudson that afternoon. We took turns having sleepovers so no one would be alone. We shared meals together. We attended memorial services and candlelight vigils. We cried together. And we walked quietly and slowly beside one another to the train station on the first day back to work in Manhattan. I have thought many times over the years how grateful I am for the role my community played in helping me through the tragedy. And, like the post’s author, I’m particularly grateful there was no Facebook or Twitter in 2001. Have you thought about how social media would have changed your experience that day?

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Posted September 11th, 2014 in social media | No Comments »

Facebook’s Hot For Teacher

Back to School

Is it just my Facebook News Feed or is there a whole lot of teacher love going on? My News Feed feels light, cheerful and kind, as we enter this brand new school year. The uptick in such messages flourished a couple of weeks ago when the latest Holderness family (Christmas Jammies) video  Baby Got Class went viral. The back-to-school parody entertains from a parents’ point of view, but concludes with the true message: a dedication to the amazing teachers who care for our kids all day, 180 days out of the year.

And the love continues. I’ve noticed a high number of ‘teacher-love’ themed blogs shared in my newsfeed. I’ve seen incredibly touching dedications to my friends who are teachers. Another one that got me was a tribute to a spouse. A wife commended her husband for his work as a teacher and said the family is ready to “return him to the eighth graders who need him.”

I realize this isn’t a grand phenomenon and that it has more to do with me being a parent of a school-aged child, but the idea of influencing through the right tone alongside authentic messaging is worth observing.

Of the many messages that cross my path on social channels, a decent amount of messages seem to be delivered in the wrong tone. Typically the well-intended individual sharing the information hopes to influence people, but lets their passion get in the way of delivering a clear and meaningful message.

The teacher appreciation movement is one of great passion. It acknowledges the positive impact and value teachers provide without stepping onto a pulpit to preach. This current trend gently encourages heightened awareness of the important issues around the teaching profession.

Striking the right tone is key on social media. Here are a few tips to keep in mind as you craft social media messages both personally and professionally:

- Develop authentic messaging through sincerity, avoid forcing a message.

- Create a fertile soil for organic growth – don’t just plant something and demand everyone water it; true evangelists will naturally  contribute to the growth of a message or cause.

- Lead by example. A positive tone can have great influence, consider presenting your message or idea in a way readers can feel part of it and not alienated by it. People like to see themselves as part of a solution.

Do you plan to give a shout out to former or new teachers this school year?

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Posted September 9th, 2014 in best practices, communication, social media | No Comments »